Post by asadul4986 on Feb 20, 2024 5:24:50 GMT
Sustainable beauty is a term filled with grand visions and vague concepts . This is enough to scare away even independent beauty brands who want to do their best to reduce their carbon footprint and waste . Where does an independent beauty brand’s sustainability journey begin , how do they measure their impact, and what tools and programs should they use to transparently communicate their efforts to consumers ? As a small business , articulating sustainability can be complex , so imagine our excitement when we came across a new platform specifically designed to make sustainability Continuing to evolve into a simpler process for small beauty and wellness companies . In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier speaks with Anisha Gupta , chemical engineer , sustainability expert and co -founder of Bluebird Climate . Bluebird Climate is a climate technology company with a mission to help small beauty companies decarbonize their operations and conduct life cycle assessments of their products . Based on low-cost access to transparent benchmarking tools , Bluebird believes telling sustainability stories doesn’t have to be complicated . If you've been thinking about sustainability , and whether your beauty business is in the pre -launch , start-up , or mature stages , this episode will help you get started on your brand's sustainable journey. Exhibition journey.
Podcasts and platforms combine to make sustainability simpler and smarter for small beauty brands . we interviewed _ Co- founder Anisha Gupta . Click to Tweet In this episode of Bluebird Climate , you'll hear: How Bluebird 's tools help from the beginning of the product development process , helping brands make decisions to reduce their carbon and waste impact and connect with consumers Communicate their efforts transparently with retailers . The Bluebird founders realized that large companies had the Costa Rica Mobile Number List resources (and even dedicated entire teams ) to commit to sustainability , but small businesses didn’t have easy , cost- effective access to the tools to help them get started . A journey to sustainability . Why it’s far better to start thinking about sustainability early on , even in the pre -launch or startup stages of your business , than to integrate it into your operations later . Bluebird’s algorithm-based tool was developed after crunching data from numerous existing trusted benchmarks and standards to create a framework against which brands can easily and quickly improve their carbon and waste impact.
To benchmark its individual products . _ Key takeaways include: Bluebird recognizes that consumers and retailers alike are increasingly demanding credible , transparent oversight of brands’ sustainability claims . As such, they provide data-backed claims and transparency reports to display to customers and retailers, as well as engaging and easy-to-use ecommerce widgets that can be embedded on product pages . The Bluebird e-commerce widget provides consumers with a quick- view way to evaluate and compare the sustainability of beauty products , for example, equating their carbon impact to the number of air trips or money spent on Tiktok Time wasted . _ For consumers , it ’s a “sexy” way to put sustainability into context. As more legislation comes into effect to prevent greenwashing , Bluebird believes sustainability has become the norm rather than the exception in the beauty industry , and as such, is on a mission to empower even the smallest brands. Start its sustainable development journey. Sustainability is now a key factor in brand loyalty and acquiring new customers , even more so than free samples or similar traditional methods , leading consultancy firm reports important. Bluebird says sustainability action is one of three beautiful things brands need to invest in.
Podcasts and platforms combine to make sustainability simpler and smarter for small beauty brands . we interviewed _ Co- founder Anisha Gupta . Click to Tweet In this episode of Bluebird Climate , you'll hear: How Bluebird 's tools help from the beginning of the product development process , helping brands make decisions to reduce their carbon and waste impact and connect with consumers Communicate their efforts transparently with retailers . The Bluebird founders realized that large companies had the Costa Rica Mobile Number List resources (and even dedicated entire teams ) to commit to sustainability , but small businesses didn’t have easy , cost- effective access to the tools to help them get started . A journey to sustainability . Why it’s far better to start thinking about sustainability early on , even in the pre -launch or startup stages of your business , than to integrate it into your operations later . Bluebird’s algorithm-based tool was developed after crunching data from numerous existing trusted benchmarks and standards to create a framework against which brands can easily and quickly improve their carbon and waste impact.
To benchmark its individual products . _ Key takeaways include: Bluebird recognizes that consumers and retailers alike are increasingly demanding credible , transparent oversight of brands’ sustainability claims . As such, they provide data-backed claims and transparency reports to display to customers and retailers, as well as engaging and easy-to-use ecommerce widgets that can be embedded on product pages . The Bluebird e-commerce widget provides consumers with a quick- view way to evaluate and compare the sustainability of beauty products , for example, equating their carbon impact to the number of air trips or money spent on Tiktok Time wasted . _ For consumers , it ’s a “sexy” way to put sustainability into context. As more legislation comes into effect to prevent greenwashing , Bluebird believes sustainability has become the norm rather than the exception in the beauty industry , and as such, is on a mission to empower even the smallest brands. Start its sustainable development journey. Sustainability is now a key factor in brand loyalty and acquiring new customers , even more so than free samples or similar traditional methods , leading consultancy firm reports important. Bluebird says sustainability action is one of three beautiful things brands need to invest in.