Post by account_disabled on Mar 10, 2024 10:23:23 GMT
As for how the brand became one of the most desired among celebrities to be seen on their red carpet, their response is impeccable: “I think that our success with everyone and with celebrities comes down to the aesthetics that my uncle has created, which he pursues with passion and dedication. He never follows passing trends, but rather believes in an elegant and timeless style. Armani is about looking elegant rather than fashionable.” And this has been the case in each of the editions of these awards. Wearing an Armani is synonymous with tranquility. This, on a red carpet, is always the most attractive thing. “We ensure that, the next day, when they see themselves in the photos, they do not regret having chosen us for such a high-profile occasion.” Perhaps because she has seen fashion from the perspective of modeling and now from that of business, Roberta is blunt when she says that “they are the stars, not the clothing, which is limited to highlighting the character they already have; and I like to think that this means that you always feel like you are being true to yourself when you wear Armani.
Impossible to subject this belief to question. It is enough to return your mind to the 1980s to discover the changes that a Hollywood, at that time, codified and corseted, experienced. “Giorgio had a lot to do with the chain Bahamas Mobile Number List reaction of young actors rejecting the theatricality of the old red carpet in favor of a new and more natural style,” Roberta reveals while reminding us that it was no coincidence that he was the designer to whom everyone turned to materialize the change after seeing what he did with Diane Keaton in her nomination for Best Actress for her performance in Annie Hall (1977). “My uncle was captivated by her character, by her masculine appearance, so he suggested to Diane that she be dressed the same way for the Oscar ceremony (1978), breaking gender barriers. "She saw it as an intelligent way to link the character on the screen with the person off it," she says while confirming that since no actress had created that storytelling between character and actress, the reactions were positive and so well received that Armani was considered the first fashion brand to dress celebrities on a red carpet.
Then came many other milestones related to cinema, the industry to which this Italian giant has helped to share successes. And ones that actresses like Cate Blanchett, Julia Roberts, Anne Hathaway, Jodie Foster and Glenn Close, among others, have experienced firsthand. “Something extraordinary, yes, but there is something more surprising in this apparent pleasure that comes with wearing an Armani. The outstanding thing is that a person, in this case my uncle, can be able to dress both Sophia Loren and Anne Hathaway, both members of film royalty, of course, but representatives of different eras and registers," the businesswoman proudly comments. which reveals one of the brand's philosophies: to serve both those who are consecrated in their profession and those seeking to make their way, because the House 's relationship with celebrities is based on respect and mutual trust, not on becoming a showcase for advertising.” Currently, fashion not only seeks aesthetics, but also the defense of other values such as equality, diversity and inclusion, and we are doing it very well.
Impossible to subject this belief to question. It is enough to return your mind to the 1980s to discover the changes that a Hollywood, at that time, codified and corseted, experienced. “Giorgio had a lot to do with the chain Bahamas Mobile Number List reaction of young actors rejecting the theatricality of the old red carpet in favor of a new and more natural style,” Roberta reveals while reminding us that it was no coincidence that he was the designer to whom everyone turned to materialize the change after seeing what he did with Diane Keaton in her nomination for Best Actress for her performance in Annie Hall (1977). “My uncle was captivated by her character, by her masculine appearance, so he suggested to Diane that she be dressed the same way for the Oscar ceremony (1978), breaking gender barriers. "She saw it as an intelligent way to link the character on the screen with the person off it," she says while confirming that since no actress had created that storytelling between character and actress, the reactions were positive and so well received that Armani was considered the first fashion brand to dress celebrities on a red carpet.
Then came many other milestones related to cinema, the industry to which this Italian giant has helped to share successes. And ones that actresses like Cate Blanchett, Julia Roberts, Anne Hathaway, Jodie Foster and Glenn Close, among others, have experienced firsthand. “Something extraordinary, yes, but there is something more surprising in this apparent pleasure that comes with wearing an Armani. The outstanding thing is that a person, in this case my uncle, can be able to dress both Sophia Loren and Anne Hathaway, both members of film royalty, of course, but representatives of different eras and registers," the businesswoman proudly comments. which reveals one of the brand's philosophies: to serve both those who are consecrated in their profession and those seeking to make their way, because the House 's relationship with celebrities is based on respect and mutual trust, not on becoming a showcase for advertising.” Currently, fashion not only seeks aesthetics, but also the defense of other values such as equality, diversity and inclusion, and we are doing it very well.